![The interior of the entrance to the DCC](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F0su5k9tx%2Fproduction%2F7ebdc6ed411fdf77d55b7080008ac8c2a4161ee7-2048x1330.jpg&w=3840&q=75)
Collaboration at its core
PW have partnered with Diageo to help create their new Collaboration Center in downtown Stamford. The 17,000-square-foot center focuses on the latest industry trends, insights and technologies in the BevAlc industry.
![DCC Logo](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F0su5k9tx%2Fproduction%2Fc36847d85992b535d76c03ba315144bd1a0429a3-1499x1672.jpg&w=3840&q=75)
![DCC Logo](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F0su5k9tx%2Fproduction%2Fd7ee43032714edb39e6a6d480fe6878b1bb60b28-5000x3750.jpg&w=3840&q=75)
Multiple Touch Points
The project took over 14 months and included experiential design, content generation, retail POS, apps, animation and identity design.
![Shots of the PW created touchscreen device apps](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F0su5k9tx%2Fproduction%2F8e4ad1e5c932ad1b3bea68be50f03761e35a8b7c-2048x1444.jpg&w=3840&q=75)
Due to respect for our client’s privacy and confidentiality, we can’t share all the details of this amazing project. We have therefore used placeholder content in the some of the images.
Please get in touch to discover more about the Diageo Collaboration Center via [email protected]
![Shots of DCC apps created by Pope Wainwright on iPhone](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F0su5k9tx%2Fproduction%2F0cbab1236d49a8eb3aa09385b3e61ebf3a112b7d-3780x2126.jpg&w=3840&q=75)